Pursue the EXTREME performance, tech, safety and customer care.
Drived by pure PASSION with motorcycle and ride life.
With the ultimate goal, let passion burn. From the founder ZHANG Xue to the engineers, supply chain, quality control, production, and sales service teams, everyone is a dynamic dreamer and a knight who loves motorcycles.
We adhere to the core values of “ultimate love” and are committed to creating products with “ultimate quality and experience”, and providing pre-sales and after-sales services with “ultimate care”. we look forward to seeing ZXMOTO’s presence around the world in the near future.
Pursue the EXTREME performance, tech,
safety and customer care.
Provide riders with
super performance bikes
Pure PASSION with
motorcycle and ride life.
2004-2006
At the age of 17, Zhang Xue learned motorcycle repair, opened his own repair shop
2007-2008
Motorcross rider, also a stunt rider and mechanic in a team
2009-2012
Product manager at Apollino
2013-2016
Developed Freedom 300X and 250X at Huang He Moto, freedom 250X is the 1st EFl motorcycle in China with the retail sales price less than CNY10000(USD1400)
2017-2024
Founded Kove jointly with investor, introduced 500X ADV,450 rally, 800X ADV,450RR, 321RR etc, achieved great success and became a leading brand in local market. 500X, 450rally and 800X competed with top brands in Europe.Led factory team and attended WSBK and Dakar with own bikes.
2024-Present
Founded ZXMOTO, launching a new generation of performance-focused motorcycles for a global market. With a growing lineup spanning sport, off-road, and rally segments, including the 500RR, ZXMOTO continues to build momentum through advanced engineering, modern design, and an expanding presence across Europe and the UK.
